A well designed and SEOed website is crucial to all hoteliers. No website equals no business to many of the small hotel operators. A website not optimised for search engines does not fare much better. In another word, no traffic equals no business as well. The owner of Polmaily hotel in Loch Ness Scotland knows this so well. He had his website redesigned by a web design agency a couple of years ago. The site looked pretty and professional but it failed to bring in much business. This had puzzled him for a long time until he approached Onetop for some advice.
What we discovered was that the website had not been optimised. There were no keywords built into it. Google Ranking was poor for any major keywords. Search traffic was nearly non-existent. Another major issue was that the website copy was too generic and target-less, which led to low conversion rate.
Armed with the findings we performed a keyword analysis and redesigned the hotel website. It now ranks really well for his targeted markets / keywords.
Keywords: Loch Ness Family Hotel, Drumnadrochit Hotel for family, Urquhart Castle Hotel.
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If you like this website, please contact us for a free quote. We can redesign your website and bring your business to the next level.